Fri
Oct
14
Lista dos cases vencedores no 4A’s Strategy Festival 2011
CATEGORIA: BRAND EXPERIENCE
Gold
- CP+B and Digitas — American Express: “Small Business Saturday”
- Goodby Silverstein and Partners — Adobe: “Museum of Digital Media”
Silver
- Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”
- MRM Worldwide — U.S. Army: “At the Ready”
Bronze
- JWT Melbourne — Melbourne Writers Festival: “Democratizing Literature”
- The Martin Agency — Walmart: “The Smack Talk Launch of Call of Duty: Modern Warfare 2”
- McKinney — Qwest: “Starting a Conversation without Uttering a Word”
Honorable Mention
- R/GA — Nike: “The Film Room”
——
CATEGORIA: CAMPAIGN FOR A NEW BRAND
Gold
- CP+B — Bolthouse Farms: “Baby Carrots | Eat ‘Em Like Junk Food”
- Fallon — The Cosmopolitan of Las Vegas: “Just the Right Amount of Wrong”
Silver
- LBi — SeamlessWeb.com: “Hijacking an Icon of Food Delivery in New York City”
Bronze
- Gotham — Chobani: “A Love Story about Yogurt”
Honorable Mention
- Lowe Asia-Pacific — Nestlé Vietnam: “Cafe Viet | Are You Man Enough?”
- McGarryBowen — Verizon Wireless: “Power Trumps Pretty”
——
CATEGORIA: COMMUNICATIONS/MEDIA STRATEGY
Gold
- Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”
- Goodby Silverstein and Partners — Adobe: “Adobe Creative Suite 5 Launch Campaign”
Silver
- Y&R Brasil — Santa Casa Blood Center: “Upgrading an Ancient Model”
Bronze
- VI Marketing and Branding —Oklahoma State Department of Health (OSDH) & Oklahoma Tobacco Settlement Endowment Trust (TSET): “5320”
Honorable Mention
- BBDO India — P&G/Gillette Mach3: “W.A.L.S. | Women Against Lazy Stubble”
- OMD — Pepsi: The Pepsi Refresh Project
- Optimedia — Citi Bank: “Citi Project Talk”
——
CATEGORIA: CREATIVE TECHNOLOGIES
Gold
- Goodby, Silverstein and Partners: Dali Museum “Helping People See the World Through the Eyes of Dali”
- R/GA —Nike: “The Film Room”
Silver
- R/GA — Nike: “BOOM”
Bronze
- R/GA — Converse: “The Sampler”
Honorable Mention
- COLLINS — New York Public Library
- JWT — Bloomberg “The Art of Looking Sideways”
- McKinney — Qwest: “Solving Problems by Creating Some”
- Razorfish NY — Unilever: Lynx “Lynx Stream”
——
CATEGORIA: CAMPAIGN FOR EXISTING BRAND
Gold
- BBH — Unilever: “Axe | Clean Your Balls”
- Droga5 — Puma: “For the Joy of Sport”
Bronze
- BBDO India — P&G/Gillette Mach3: “W.A.L.S. | Women Against Lazy Stubble”
- Leo Burnett, USA — Sealy Posturepedic: “Supporting All the Living that Happens in Bed”
- Publicis — Pepto-Bismol: “The Little Pink Bottle that Everybody Thought They Knew”
Honorable Mention
- Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”
- Leo Burnett, USA — Allstate: “Mayhem is Everywhere”
- Grupo Gallegos — California Milk Processor Board: “Selling Health and Beauty by the Gallon”
- Lowe Asia-Pacific — Unilever Vietnam: “Vim - Power of 1”
- Venables Bell & Partners — Audi: “Shock the Sheep”
——
CATEGORIA: FOR GOOD STRATEGY
Gold
- Lowe & Partners — Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) “FARC | Operation Christmas”
Silver
- McKinney — Urban Ministries of Durham: “Spent”
Bronze
- The Martin Agency — The American Cancer Society: “How Can an Ageing Charity Compete with Sexy, Young Causes?”
Honorable Mention
- Arnold Worldwide — American Legacy Foundation (Truth): “Do You Have What It Takes to be a Tobacco Exec?”
- COLLINS — New York Public Library
- Pyper Paul + Kenney — ASPCA: “Help Joey”
——
CATEGORIA: IDEA FOR NEW PRODUCT/CONTENT
Gold
- Redscout — Gatorade: “G-Series Product Launch”
Silver
- AgênciaClick Isobar — Fiat “Fiat Mio”
Bronze
- Twofifteen McCann — Microsoft (Xbox): “Bright Falls: The Prequel to Alan Wake”
Honorable Mention
- Gotham — Denny’s: “a Whole New Way to Launch LTOs”
- Lew’Lara\TBWA — IG: ““#ihcomplicou”
- R/GA — InnovativeThunder “Pay With A Tweet”
——
CATEGORIA: INNOVATIVE DESIGN
Gold
- R/GA — Nike: “Nike+ GPS”
Silver
- CP+B —Bolthouse Farms: “Baby Carrots | Eat ‘Em Like Junk Food”
——
CATEGORIA: RESEARCH INNOVATION
Gold
- BrainJuicer — “Let’s Get Emotional About Advertising”
- Starcom USA — “EQ”
Bronze
- The Marketing Arm — “Fans, brands, and properties | Finding the Perfect Match”
Honorable Mention
- co.r inovação — CO.R Youth Project: The Follow the Rabbit Methodology.”
——
CATEGORIA: SOCIAL MEDIA STRATEGY
Gold
- Starcom Sweden/Le Bureau — The National HIV Council: “F**K TREE”
Silver
- M&C Saatchi/Profero— Pizza Hut: “Feed A Friend: Leveraging the Natural Fit between Loyalty and Social Media”
Bronze
- CP+B — Kraft Mac & Cheese: “Tweet Your Love”
- Lew’Lara\TBWA — IG: “#ihcomplicou”
Honorable Mention
- Anomaly — Converse: “How Converse Became the Biggest Little Sneaker Brand on Facebook”
- BBDO NY — M&M’s Pretzel: “Power to the People”
- The Brooklyn Brothers/Islenska — Promote Iceland: “Inspired by Iceland”
- COLLINS — New York Public Library
- Goodby Silverstein and Partners — Tostitos: “Reunite America”
- Porter Novelli — HP ePrint Live: “Socializing Printing with the Digital Generation”
- R/GA — InnovativeThunder: “Pay With a Tweet”
———
Abraços,
Celso Hora.
